Sami Najafi
|In Person |Research| Teaching | CV
|
RESEARCH PAPERS
· Cost-Per-Impression
Pricing for Display Advertising, with
K. Fridgeirsdottir.
Operations Research, 2018, Vol 66, No 3,
Pages 653-672. [Download paper]
·
Optimization of Operational
Decisions in Digital Advertising: A Literature Review, with N. Agrawal, and S. Smith.
Channel Strategies and
Marketing Mix in a Connected World, (Eds.) Saibal Ray and Shuya Yin, Springer.,
2018, Forthcoming. [Download
paper]
·
Dynamic Pricing Under
Consumer’s Sequential Search, with S. Najafi, C.G. Lee, and S. Nahmias.
Under second-round revision (major revision) at Production
& Operations Manamgement, 2018. [Download paper]
·
How Freemium Gets Consumers to
Pay A Premium: The Role of Loss-Aversion, with A. Tsay, N. Mishra, and S. Najafi.
Under revision for resubmission as new manuscript to Management
Science, 2018. [Download paper]
· Newsvendor Selling
to Loss Averse Consumers with Stochastic Reference Points, with O. Baron, M. Hu, and
Q. Qian.
Manufacturing
& Service Operations Management, 2015, Vol 17, No 4, Pages 456-469. [Download paper]
· Cost Per Click
Pricing for Display Advertising, with K. Fridgeirsdottir.
Manufacturing
& Service Operations Management, 2014, Vol 16, No 4, Pages 482-497. [Download paper]
·
Dynamic Pricing of
Substitutable Products in The Presence of Consumers’ Consideration Set,
with S. Najafi and G.
Gallego.
Working paper, 2018.
· The Optimality
Conditions for Continuous Demand Distributions with Independent Increments.
Working paper (technical
note). [Download paper]
RESEARCH IN PROGRESS
·
Managing Digital Advertising
Campaigns, with N. Agrawal and S.
Smith.
In progress.